Table Of Content

Additionally, you might choose to personalize your CTAs to tailor them towards specific recipients — this tactic has been proven to increase conversions. At first, emojis may seem like an unnecessary or unprofessional addition to an email. While this may be a fair assumption, it’s actually untrue in a number of scenarios.
Include visual elements
Opt for relevant and eye-catching images that align with your brand's style. Interactive email design is when the email itself is interactive, allowing the customer to click on buttons or links within the email. This will enable you to drive people to a webpage where they can learn more about your product or service. Every marketing email or email newsletter should conclude the main part of the content with a call to action. Remember that the background for this should be a button rather than an image, or it can be styled as a simple link. In other cases, email marketing infographics can be created to coincide with company events like new services, upgrades or product launches.
Best Bulk Email Services for 2024
It is not just a simple poster-like solution with an offer; it is much more than that. It should echo with your brand, unobtrusively accommodate marketing tricks, bring value, and resonate with the audience. More so, modern tendencies dictate it to have beautiful aesthetics and a great user experience.
Social Media Icons
You might expect a beautiful email from a company that's announcing an email design conference — and Litmus doesn't disappoint. The email starts out with a bold burst of color, which grabs readers' attention. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. Are you inspired by InVision’s clean design and ready to create your own campaign? Use a free email marketing software like HubSpot to create and send your message to the world.
Email Marketing Design Examples to Inspire You
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The Design-Lover's Guide to Baby Gear—The AIR MAIL Gift Guide.
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This bold, colorful email offers lots of goodies, such as links to podcasts and insider information on the players. It does the job of keeping fans connected to the team, which increases the likelihood they’ll buy tickets or merchandise at some point. Minimizing is key, but you need to use some actual text in your email, and not simply overlay the copy onto a large graphic. This tip applies specifically to email, and the reason is that some email programs will preemptively block images from some sources. Instead, boil your message down to the most impactful statements.
However, there is a significant and barely insurmountable obstacle. For now, the majority of email readers do not support JavaScript. Therefore, you are left with just a small segment of the market that can enjoy it. Although the framework is pretty solid and reliable, it is still not supported by all email readers. There is no impressive hero area or interactive features that will make it stand out from the crowd. It is just a simple, plain dull digital sheet of paper with text.
DON’T GO IT ALONE
Email readers, as well as browsers, may display it with some bugs. On top of that, depending on the screen size, your design can be distorted. Second, it is challenging to play marketing tricks since everything is on the surface. All you have in your arsenal is just text and simple formatting that makes it hard to push customers in your direction. There are a number of email design tools with a wide range of capabilities (some completely unrelated to email design!) — here are some popular examples. Similar to most marketing efforts, email design is an iterative process.
Nurturing Email Design Examples

It’s always good to err on the side of less content, and paring down to just a few paragraphs is ideal. This is especially effective for email newsletters that you’re sending out on a regular schedule. That way, you don’t feel the need to cram a year’s worth of events into a single email. After that, it’s up to you to decide what you want in your header, and that will depend largely on what’s in the marketing email or newsletter you’re sending. And you can use the same header every time or change it up as you like. Preheader text can be added via code, and most email marketing campaign software also gives you a chance to add this text.

Cart abandonment email design template from Mailmodo
Beyond overall design quality, we specifically vetted each designer on our list to make sure they had experience with and specialized in email template design. Not only does a single-column layout make your email accessible to everyone, but they also create a better reading experience. Besides, more and more people view their email on mobile, so it makes perfect sense to use a single or inverted email because they look good on mobile devices. What other companies out there have you noticed are creating beautiful email marketing? How can you take this and add your own original spin, making something new for your brand's messaging?
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Appealing design on 1895 Madagascar local stamps.
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Defining the right color is tricky as the definition varies from brand to brand. Some brands use light, monochromatic colors to show their identity, while others opt for bold and vibrant colors. One thing to remember while adding images is not to use generic images that don't add value. Also, if you're downloading stock images, consider licensing and copyright.
To improve your email design, consider adding more white space to create clear separation between sections. Additionally, ensure that the design is responsive and optimized for various devices, with a special focus on mobile compatibility. Bold colors, bold typography, bold copy, bold subject lines - you name it.
The Ascent is a Motley Fool service that rates and reviews essential products for your everyday money matters. These email marketing examples should give you some ideas on how to approach your own newsletter. Surveys have found that 40% of internet traffic is mobile, and that there's an 85% drop in potential customers on mobile if an email displays poorly, regardless of the content. You can choose from our existing template library or create a new one from scratch. The former is advisable if you're just starting and want a foundation to build your template. Color contrast is the difference between an element and the background on which it sits.